The story from
field to frozen
We start with our farmers who have grown our spuds, parsnips and carrots for us for many years. Mark and Rodger grow their carrots just a stone’s throw from the factory.
Around March time we contact our growers with what volume we think we will need for the coming harvest, then they plant the seeds around March/ April time.
Throughout the growing season (summer) we work really closely with our growers to ensure we get the best processing crops available; we go and inspect the crops to look for quality and expected yields, we don’t want to buy any crops which have been damaged by disease or suffered from pest damage.
We monitor and record all pesticide and herbicide applications on every crop. Crops such as carrots and potatoes require a lot of irrigation on lighter soils; in hot years like this one, they’ve drunk a lot!
When the crop is perfect to harvest we get them delivered directly from the farms in tractor pulled trailers… no need for lorries, it’s only a couple of miles away.
When the dirty spuds, carrot, swede and parsnips arrive we record their weight and load number then take them to the back of the factory where the whole process starts. Firstly, we wash the veg…
…Then it goes through a giant peeler which also takes out any stones and dirt as well as taking off the skin.
From here the whole peeled veg then goes inside the factory by conveyor where it is diced, chopped or sliced.
The veg is then blanched, screened by an optical sorter and instantly quick frozen before it is packed with a traceability label and put into our cold store ready to be sold to the customer.



















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