Goodlife are our kind of customer; they pride themselves on making vegetables the centre of attention and their range boasts vegetable sausages and nut burgers for own and private label. So when they approached us asking if we could offer vegetables with a story behind them, we were more than happy to oblige. We started with parsnips which are grown but a stone’s throw away from our factory here in Yorkshire.
We spoke to the grower about what varieties he had in the ground and from there we decided on Picador parsnips. This particular variety is favoured for its ability to grow lovely long straight roots, it sounds simple but when you are chopping the parsnips up into a 4 x 4 x 40 mm baton, a wonky veg just won’t do!
The team from Goodlife came to visit us and, as well as a factory tour, they met our grower and we explained all about parsnips from when the grower buys the seed to when the parsnip is processed through our factory. We finished off the visit with a trip to the field, handily it was only 1 mile away.
The Picador parsnips went down a treat and you can now find them proudly displayed on the front of Goodlife’s Picador Parsnip & Sweet Carrot Nut Burger. Next stop: petit pois, Celebration peas and beetroot.
If you are looking for provenance vegetables then look no further than Hartleys. We contract directly with our growers all across the country so we can specify a particular region for you such as ‘Yorkshire Beetroot’ or ‘Cornish Swede’. Or, like we did for Goodlife, we can offer you a particular variety of vegetable that tastes and sounds great.